Advertising Re-imagined
Synopsis of the film - Coming this spring.
Project Re: Brief is an inspiring story about the need for creative thinking in the face of enormous technological shifts in the way we communicate. In a beautiful collision of minds and media, Project Re: Brief is a grand experiment whereby Google partnered with five of the brightest “old-school” legends from advertising to re-imagine their most iconic creative work from a half-century ago for the modern web.
Directed by Doug Pray, and the same team who joined him to make the Emmy-Award-winning film and PBS hit “Art & Copy,” Project Re: Brief is a film that aims to shake up the ad industry and inspire new ways of thinking. While shifting formats and media platforms is one thing, as we learn from our heroes of the past, the basic tenets of human storytelling haven’t changed.
The Cast
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Harvey Gabor
Harvey Gabor began his career as an Art Director at McCann-Erickson. It was during his time here that he created some of his most memorable and recognized work, including “Hilltop”. Over the course of his career, Harvey received numerous accolades including 4 gold medals, 5 Clios and over 100 certificate awards for both print and television, while ‘Hilltop’ was inducted into the Advertising Hall of Fame. A proud father and grandfather, he is now retired and lives with his wife, Barbara in Michigan.
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Amil Gargano
Amil Gargano began his advertising career in Detroit before moving to New York in 1959. It was here he joined forces with Carl Ally and formed the advertising agency Ally & Gargano. The agency had a simple credo: “Be blunt, open and honest. Find the truth, and then hit people over the head with it.” Amil is an inductee into The One Club for Art & Copy, Creative Hall of Fame, and the Art Directors Club Hall of Fame. Now retired, he lives with Elaine, his wife of 47 years, with whom he has a son and three grandchildren.
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Paula Green
Originally from Hollywood, Paula Green worked as a secretary at Fawcett Publications before embarking on what became a formidable career at Doyle Dane Bernbach. Working with art director Helmut Krone, she created a campaign for Avis that not only revolutionized the company but the entire industry. Paula ascended to Creative Vice President of DDB, eventually leaving to start her own agency with her husband.
Paula continued creating groundbreaking work for clients such as the ILGWU, New York Times, Goya, Subaru and the American Cancer Society. She has won every major advertising award and was recently inducted into The One Club Hall of Fame. Paula currently lives on the Upper West Side of Manhattan, enjoying her life as both a mother and grandmother. She is also in the early stages of authoring a book. -
Bob Pasqualina and Howie Cohen
Bob Pasqualina and Howie Cohen began working together as a young creative team at advertising agency Wells, Rich, Greene. After creating some of the agency’s most successful work, the pair founded their own agency, Cohen, Pasqualina & Timberman, before eventually returning to Wells, Rich, Greene to serve as co-creative directors of the LA office. Howie still lives in Los Angeles with his wife and is currently CCO of The Phelps Group. Bob is happily retired and lives in Massachusetts with his partner Trisha.
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Doug Pray
LA-based filmmaker Doug Pray received a BA in sociology from Colorado College and an MFA from UCLA’s Graduate School of Film & Television. Known for documentaries that explore movements and subcultures, his films include 'HYPE!' (1996), 'SCRATCH' (2001) and 'SURFWISE' (2008). In 2005, Doug embarked on what would become a four-year-long journey into the world of advertising. The result was 'ART & COPY' (2009), an inspiring look into the industry, its memorable campaigns and the creative legends behind them. The film was released to wide acclaim and went on to receive numerous accolades including an Emmy Award.
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Google
At Google, we believe technology has the power to transform advertising. Over nearly two decades of innovation later, we've come a long way since the blinking banner ads of the early Internet. But we think the most exciting changes are still to come, as marketers and agencies increasingly embrace technology to create the next generation of ads that we will all love, remember and share. We started Project Re: Brief as an experiment to start baking technology into the creative process.
The Credits
Made by Google, with friends from Johannes Leonardo and Grow Interactive.
Directed by Doug Pray
Independent Contributors & Executive Creative Directors
Harvey Gabor, Amil Gargano, Howie Cohen, Bob Pasqualina, Paula Green
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- Project Leads & Film Producers
- Aman Govil
- Deepak Ramanathan
- Marketing Managers
- Mike Glaser, Emel Mutlu, Sally
- Cole, Pamela Eng
- FILM PRODUCTION
- Director
- Doug Pray
- Production Company
- Oil Factory
- Executive Producer
- Jay Wakefield
- Line Producer
- Peter Murray
- Director of Photography
- Peter Nelson
- Editor
- Philip Owens
- Post Producer
- Iza Frank
- Executive Creative Directors
- Jan Jacobs, Leo Premutico
- Senior Creatives
- Alex Romans, Ben Clare, Steven
- McElligot, Jerome Marucci
- Creatives
- Emmie Nostitz, Sandra Nicholas, Harv Bains, Julie Matheny
- Head of Design
- Andrea Gustafson
- Designer
- Isaac Weeber
- Head of Integrated Production
- Jenny Gadd
- Executive Producer
- Aaron Royer
- Digital Producer
- James Young
- Producer
- Floyd Russ
- Account Team
- Dean Rubinstein, Carter Collins, Emily Hoyle
- Creative Director
- Drew Ungvarsky
- Senior Art Director
- Matt Clack
- Producers
- Jarrett Beeler, Sonya Parker, Michael Rose
- Design Director
- Joe Branton
- Developers
- Ricky Williams, Chris Gammon,
- Gabe Molochko, Jeff Penano,
- Darius Pilapil, Zach Young, Matt Campbell
- Animators/Designers
- Jason Levesque, Josh Newton
- Account Director
- Eric Green
CAST
- ICONS
- Amil Gargano
- Bob Pasqualina
- Harvey Gabor
- Howie Cohen
- Paula Green
- Aman Govil
- Andy Berndt
- Brad Bender
- Cecelia Wogan-Silva
- Deepak Ramanathan
- Emel Mutlu
- Joe Sparks
- Lisa Gevelber
- Matt Ackley
- Mike Glaser
- Neal Mohan
- Pamela Eng
- Sally Cole
- Susan Wojcicki
- Wook Chung
Special ThanksAlene Latimer, Andrea Faville, Bianca Livi, Brian Zeug, Dahni Ma, David Monsees, Debbie Hagan, Erin McMahon, Izabela Hawken, Jaci Badzin, Janine Gianfredi, Jen Murphy, Jessica Igoe, Jim Lecinski, Karen Sauder, Kenneth Rubenstein, Kevin Kells, Kristen Chard, Larissa Cardenas, Lorraine Twohill, Mandy Klearman, Samantha Fink, Samantha Gould, Scott Gerwin, Seth Fast Glass, Whitney Horton
- JOHANNES LEONARDO
- Aaron Royer
- Alex Romans
- Ben Clare
- Carter Collins
- Dean Rubinstein
- Emily Hoyle
- Emmie Nostitz
- Jan Jacobs
- Julie Matheny
- Leo Premutico
- GROW
- Drew Ungvarsky
- Jarrett Beeler
- Jeff Penano
- Matt Campbell
- Matt Clack
- Ricky Williams
- Sophie the Dog
- ALKA-SELTZER
- Laura Schwieterman
- Odette Canton
- Tracy Nunziata
- Wilmette Dadzie
- Special Thanks
Allyson Daly, Jessica Graf, Richard Bullitt
- AVIS
- Jeannine Haas
- John Peebles
- Special Thanks
Allyson Botto, Diane Matthews, Eric Chang, John Barrows
- COCA-COLA
- Jackie Jantos
- Special Thanks
Angus Haig, Anthony Phillips, Bernadette Drankoski, Judith Snyder, Liz Gorski, Ted Ryan, Wendy Clark
- VOLVO
- Linda Gangeri
- Special Thanks
Geno Effler
- FAKE LOVE
- Blair Neal
- Caitlin Morris
- Josh Horowitz
- Special Thanks
Caitlin DeAngelis, Layne Braunstein
- NEXUS
- Johnny Kelly
- Luke Youngman
- Michael Kirkham
- INDUSTRY CONTRIBUTORS
- Emma Cookson
- Gareth Kay
- Keith Reinhard
- Ted Royer
- ADDITIONAL CAST
- Eric Gabor
- Irv Gordon
- Milt Moss
- Urszula Nicewicz
MADE POSSIBLE WITH SUPPORT FROM
RE: BRIEF WEBSITE DESIGN & DEVELOPMENT
- Digital Production Company
- Fantasy Interactive
- Senior Designer
- Simone Magurno
- User Experience Designers
- Adam Diehl, Jack Wright, and Yuwei Fu
- Senior Digital Producer
- Chris Rubin
- Digital Producer
- Johnny Michaelsen
- Senior Technical Manager
- Jeff Yamada
- Senior Interactive Developer
- Kris Hedstrom
- Interactive Developer
- Darcy Clarke
- Interactive Developer
- Eric Moncada
- Account Director
- Carol Callesano
COKE INTERACTIVE MACHINE
- Interactive Production House
- FakeLove
- Partners/Creative Directors
- Josh Horowitz & Lane Braunstein
- Creative Technologists
- Blair Neal and Caitlin Morris
- Producer
- Caitlin DeAngelis
COKE CONTENT PRODUCTION
- Production Company
- Rebolucion
- Director
- Nicolas Nubile
- Executive Producer
- Mariano Avellaneda
- Editorial House
- Cosmo Street
- Editor
- Davie Cea and Steve Bell
- Music
- Human
VOLVO CONTENT
- Production Company
- RSA
- Director
- Henrik Hansen
- Executive Producer
- Philip Fox-Mills
- Editorial House
- Rock Paper Scissors
- Editor
- David Brody
- Music
- House of Hayduk
ALKA-SELTZER CONTENT
- Production Company
- Radical Media
- Director
- Rosey
- Editorial House
- Cosmo Street
- Editor
- Steve Belle
- Editor
- Craig One
- Editor
- Tiffany Burchard
- Assistant Editors
- Hugo Jordan, Nikolai Johnson, and Zack Winick
- Executive Producer
- Maura Woodward
- Producer
- Stacey Piculell
- Post House
- Katabatic Digital
- Post Producer
- Seth Tabor
- Artist
- Emery Wells
- Mix/Sound Design
- Penny Lane Studios
- Sound Designers
- Bobby Sorentino and Dan Walsh
- Sound Producer
- Claudia Gaspar
- Music
- Beacon Street
AVIS CONTENT
- Animation Company
- Nexus
- Director
- Johnny Kelly
- Illustrator
- Michael Kirkham
- Executive Producer
- Luke Youngman
- Producer
- Jo Bierton
- Music
- Human
- Voiceover Production
- Studio Center
