Advertising Re-imagined

This year, Internet advertising turns 18-years-old.

And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.

  • It’s Time for Change

    It’s Time for Change

    We believe this can change. After all,
    this is a position television advertising
    was once in, and print advertising
    before that. Bill Bernbach, founder of
    Doyle Dane Bernbach, said of the
    public’s feeling towards print
    advertising - "Our problem is they
    don't even hate us. They are just
    bored with us." His agency's work
    went on to redefine print advertising
    and ushered in a golden era for the medium.

  • An Advertising Experiment

    An Advertising Experiment

    With people spending more time
    online than ever before, it was time to
    put digital advertising to the ultimate
    test. We selected four of the most
    iconic commercials of all time, and
    asked the legendary creatives behind
    them to re-imagine them for the
    digital age. These advertising icons
    defined the mediums of the past. Now
    they're back to help shape the
    medium of the future, prove that great
    ideas come first, and inspire a new
    generation of creative minds along
    the way.

  • The Lab Book

    The Lab Book

    No experiment is complete without its lab
    book. Documented by Emmy-Award-
    winning filmmaker Doug Pray, you can
    watch the process unfold and witness the
    journey of the five icons as they put their
    minds and the medium to the test.