Advertising Re-imagined
This year, Internet advertising turns 18-years-old.
And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain. So we designed this experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand.
-
It’s Time for Change
We believe this can change. After all,
this is a position television advertising
was once in, and print advertising
before that. Bill Bernbach, founder of
Doyle Dane Bernbach, said of the
public’s feeling towards print
advertising - "Our problem is they
don't even hate us. They are just
bored with us." His agency's work
went on to redefine print advertising
and ushered in a golden era for the medium. -
An Advertising Experiment
With people spending more time
online than ever before, it was time to
put digital advertising to the ultimate
test. We selected four of the most
iconic commercials of all time, and
asked the legendary creatives behind
them to re-imagine them for the
digital age. These advertising icons
defined the mediums of the past. Now
they're back to help shape the
medium of the future, prove that great
ideas come first, and inspire a new
generation of creative minds along
the way. -
The Lab Book
No experiment is complete without its lab
book. Documented by Emmy-Award-
winning filmmaker Doug Pray, you can
watch the process unfold and witness the
journey of the five icons as they put their
minds and the medium to the test.
